Under the attraction of the market, more and more companies have begun to choose to enter the smart home market. CPS Zhongan.com learned that the current intelligent home market can mainly be divided into three, one is the traditional home appliance manufacturer, and the other is the security enterprise, and it is an Internet enterprise. Specifically, in recent years, Haier, the United States, TCL, etc. are typical representatives of traditional home appliance manufacturers, gradually start to embrace 5G, IoT and other emerging technologies, and continue to deepen the layout in the intelligent home field, launch a variety of smart home appliances.
Taking Haier as an example, in early July 2019, in Guangzhou Jianbo, Haier released the Royal S70 smart door lock caused industry and consumers. According to Haier 2018 and 2019 financial report data, smart home users exceed 10 million, home scene custom over 10000, smart product covers the 4000 model. Behind this, it originated from the advantage of its overseas hours and the overall land plan.
Unlike the intelligent transformation of traditional home appliance manufacturers, security companies enter the smart home market can be divided into two kinds. One is to expand the business areas, expand the brand influence, such as Hikang”s life brand fluorite and Dahua”s life brand music Orange; the other is to consolidate the market share and customer relationship, such as Guanlin, Di Nik, Lilin and other enterprises in the building”s intercom.
Taking Haikang as an example, it is established in 2013 to focus on the consumer market. From the camera, smart door lock, etc., gradually evolve to the whole house intelligent system with video technology as the core; at the same time, the use of hardware equipment, fluorite cloud platform, and fluoride video APPs make a smart home. closed loop.
BAT, Xiaomi, and other Internet giants have also been expected in the field of smart home. Because the business model and profitable space of Internet companies are based on big data, while smart home market household networking systems have a huge data set, which is an important factor in this Internet giant layout. It is understood that Internet companies use intelligent voice as an entry point to seize high-frequency consumption; at the same time, build intelligent living platform systems, interconnection between devices, and work together, thereby providing complete scenario intelligence services.
The smart home industry is rapidly rise in the unsabricated power
Enterprises are not approximately station, so that the smart home market began to heat up. However, it is still short, and the market application is not good, and the smart home industry has not yet formed a head brand. However, it is undeniable that players gradually began to pay attention to the development of the smart home market, trying to take a piece from the middle. In order to understand the respective disadvantages of enterprises in the intelligent home market, CPS Zhong”an Net took questions to investigate all manufacturers to interpret everyone”s doubts.
Traditional home appliance manufacturers intelligent transformation has a major natural advantage. Traditional home appliance manufacturers know more product, whether it is from product design, parts manufacturing, and parts assembly technology. There are excellent quality assurance. Traditional home appliance manufacturers have more stable sales channels, mainly based on off-site sales, which makes traditional home appliance manufacturers have more, wider user experience groups. The traditional home appliance has a good industry circle, which can open the transverse industrial chain with the product advantage, extend the traditional home appliance products to the Internet direction, with the industry circle foundation, product technology, cooperative Internet enterprises, to create a smart home industry ecotry circle.
Huang Lei, Vice President of Hanwang Science and Technology, said: “The products, technology and industrial foundation of traditional home appliances are relatively improved. At the same time, artificial intelligence,” Internet “strategic thinking has deeply entered the traditional industry, and the traditional home appliance industry also has the Internet spirit. “But in summary, the advantages and expertise of traditional home appliance manufacturing enterprises are the production and production of household appliances, not” intelligence “. First, the traditional home appliance manufacturing enterprise lacks the Internet gene, collecting the means of collecting data, and is inferior to Internet companies in software application development, which is slightly insufficient in product upgrades and promotion.
Second, the industrial chain of traditional home appliance manufacturing companies mainly rely on large quantities of production and manufacturing, and at this stage, the intelligent upgrade can only be part of business development, so the smart products of traditional home appliance manufacturing enterprises are mainly refrigerators, TV, air conditioners. The upgrade of the product has not extended to other smart home equipment, and has not yet got rid of the limitations and constraints of smart home appliances. Compared to traditional home appliance manufacturing companies, Internet companies have a congenital advantage in brand promotion.
On the user level, the user base owned by Internet companies is much greater than traditional home appliance manufacturers and security companies. Compared with the two, the industry nature determines the advantages of Internet companies in the C-terminal market. The Internet giants can seize the inventory strategy and quickly create high market attention, thus rapid product to quickly into the market.
Internet companies are more biased to build a full-industrial chain through smart home entrance, build a smart home ecology, and obtain new traffic entrances. For Internet companies, hardware products are not their only profitable means. They can choose to sell products, technology, and services directly to the vendors, or choose to use massive end user data to provide internet services for consumers or business-oriented data services. For example, helping companies will accurately put marketing information on the target population, and achieve the maximum marketing effect.
“The profitable means of Internet companies in smart home is not simply relying on products, such as Baidu smart speakers, more is through the content behind the product to produce profits.” Ma Jin, director of the Britok market.
Although Internet companies have more heartbeats in traffic presentation and brand promotion, Internet companies have no ability to produce high quality smart hardware, which requires professional hardware manufacturers to do well intelligent hardware creative. According to the survey, Internet companies focus more on optimizing the terminal of smart home, and choose to cooperate with traditional home appliance companies in manufacturing to achieve the maximum resource. “Cross-border cooperation” has become a major feature of smart home industry.